Spotify last month bought Betty Labs Locker Room app in hopes of accelerating its entry into live audio, a space currently dominated by Clubhouse. Spotify CEO's prediction is not risky at all but is based on the evidence we've been able to observe so far. Spotify Greenroom Is the Latest Clubhouse Clone. "Like Video Stories that all major platforms have as a way for the audience to communicate with each other, I similarly watch live audio," Eke explains. Greenroom (now called Spotify Live) launched last June as a Clubhouse competitor, where users stream live conversations with celebrities, influencers, and other creators. According to him, the same will happen as with ephemeral publications originating on Snapchat, which today are present on all platforms in the Stories format. In June 2021, the company made good on that deal with the launch of Spotify’s Greenroom, a new mobile app that allows Spotify users worldwide to join or host live audio rooms, and optionally turn those conversations into podcasts.
It will be called Spotify Greenroom and will be a revamped version of Locker Room, the live audio app that the platform acquired a few weeks ago.ĭaniel Ek, CEO of Spotify, has been in charge of breaking the news in the latest episode of the company's For the Record podcast. The manager assures that live audio is an interesting communication format and believes that soon we will be able to see it everywhere. In March 2021, Spotify announced it was acquiring the company behind the sports-centric audio app Locker Room to help launch its entry into the live audio market. Spotify has been the last giant to announce its alternative to Clubhouse. The application has managed to fall in love with users due to both its features and its exclusivity, and the rest of the platforms have rushed to copy their approach. Just like Clubhouse, Spotify Greenroom is a live audio chat platform that allows users worldwide to join or host live audio chat rooms. Undoubtedly, Clubhouse is the social network of the moment.
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